Forms that take payments, connect your tools and show what converts

SubtleForms Pro adds Stripe payments, advanced fields, deeper logic, analytics with no cookies, entry PDFs and integrations to the builder you already know. Plans start at $49 a year.

Start free trial

Compare plans

7 days, card required. 14-day money-back guarantee.

Real Pro screens. Watch a priced form come together.

Take payments inside the form

Accept cards with Stripe, plus Apple Pay and Google Pay, without a separate checkout page. Build the order from priced choices, products with quantities, a custom amount, a coupon box and an order summary.

Priced choices as cards, buttons or a dropdown
Products with quantity steppers
Coupons and an order summary with totals
Email alert when a payment fails

The SubtleForms builder with a priced choice field selected: three care plans at 49, 99 and 189 US dollars, with their prices editable in the settings panel

Prices you edit right in the field

A payment you can trust, in four steps

1

Visitor fills in the form

Priced choices, products and coupons add up as they go.

2

Card is authorised

Stripe holds the amount. Nothing is charged yet.

3

Entry is saved

The answers are stored safely in your inbox.

4

Payment is captured

Only now is the card charged, so a failed form never costs anyone.

A form preview where the visitor typed 24 pages and the Calculation field shows 21 hours saved each month

Updates as the visitor types

Fields that do the work for you

Calculation, Signature and Picture choice fields turn a form into a quote, an agreement or a product picker. Upload fields can take up to 20 files at once.

Calculation: + – * / with round, min, max and more
Signature: draw or type a name
Picture choice: options as images
Several files per upload field

The SubtleForms builder with a Calculation field selected and its formula, round of pages times 0.75 plus 3, in the settings panel

Write the formula once

A SubtleForms quote form with a live estimate of 8 design days for 12 pages, and the signature Jordan Morgan drawn in the Signature field

Sign with a mouse or a finger

Logic for every step, email and message

Skip steps that do not apply, send different emails to different people, and show a different thank-you message depending on the answers. The first matching confirmation wins.

Skip steps based on earlier answers
Conditional emails for each team
Up to 20 confirmations with their own rules

The SubtleForms builder with a recommendation field selected and its Logic tab open, showing two show-when rules

Send every entry where it needs to go

One entry, many destinations. Set each service up once, then turn it on for any form.

Email marketing

Mailchimp

Brevo

Kit

Add the person to your list.

CRM

HubSpot

Salesforce

Pipedrive

Close

Create or update the contact.

New entry

Website care plan

Growth plan
2 support hours
Signed and paid

Sample entry

Automation

Zapier

Make

n8n

Start a Zap, scenario or workflow.

Webhooks

Any URL

Signed JSON, custom headers, retries when a service is down.

The real settings screens

Email marketing settings

SubtleForms CRM integration settings for HubSpot, Salesforce, Pipedrive and Close

CRM settings

Zapier, Make and n8n

SubtleForms webhook settings with automatic retries for failed deliveries, a signing secret and a test endpoint

Webhook retries and signing

11 integrations, plus webhooks and MCP

Connect SubtleForms to the tools you already use. Each entry is sent after it is saved, so a slow service never slows your form down.

Email marketing

4

Add people to your lists the moment they submit.

Mailchimp

Brevo

Kit

HubSpot

Pro and Agency

CRM

4

Create contacts and deals from every entry.

HubSpot

Salesforce

Pipedrive

Close

Pro and Agency

Automation

3

Send entries anywhere else your team works.

Zapier

Make

n8n

Pro and Agency

Store

1

Sell WooCommerce products from inside a form.

WooCommerce

Pro and Agency

Webhooks

Send each entry as JSON to any address, with custom headers and a signature you can check. Pro and Agency add managed delivery: up to 5 retries with growing gaps, and timeouts from 5 to 30 seconds.

Free plugin, retries on Pro and Agency

MCP for AI assistants

Let an AI assistant that speaks MCP read your forms and entries, and with your permission manage and edit them. Off until you turn it on, signed in with a WordPress Application Password, with separate read, manage and edit switches and a log of every call.

Every paid plan

The SubtleForms forms list with a conversion column showing views and sends for each form

Conversion for every form

See which forms convert, with no cookies

Count views and sends for every form, and keep funnel totals to see where people stop. Analytics set no cookies and store no answers, so there is nothing extra for your cookie banner.

Views and sends per form
Daily and funnel totals you control
No cookies and no answers stored

A PDF of every entry

Turn any entry into a clean PDF with your logo, the form title, the entry number and every answer. Download it from the entry, or attach it to notification emails automatically.

Your logo and site details
Download from the entry screen
Attach to notification emails

SubtleForms WooCommerce settings: checkout through WooCommerce, empty the cart first, and send visitors to checkout or cart after the form

Checkout or cart, your choice

Sell WooCommerce products from any form

On the Pro and Agency plans, add store products to a form and send the order through the WooCommerce checkout. Prices always come from your store.

Products as cards, a list or a dropdown
Empty the cart before adding form items
Send visitors to checkout or cart

Built for agencies and client sites

The Agency plan covers 25 sites, puts your name and logo in the admin, and never charges a seat for local or staging copies.

The SubtleForms license screen on the Agency plan, with branding set in your account

White label from your account

Set your branding once in your subtleforms.com account. Every site that uses the license picks it up.

WPML and Polylang

Translate forms with the multilingual plugin you already use.

Pick your Pro plan

Every paid plan starts with a 7-day free trial and comes with a 14-day money-back guarantee. Published forms keep working if a license lapses.

Free

For any site that needs everyday forms. No account needed.

$0

forever
on WordPress.org

Download free

No account needed

Visual builder, 38 field types, 12 templates
Conditional logic
Multi-step and conversational forms
Entries inbox and CSV export
Spam protection on every form

Starter

For one site that needs payments and advanced fields.

$49

per year
1 site

Start free trial

7 days free, card required

Pro fields: Signature, Calculation, Picture choice
52 more templates
Advanced logic and conditional emails
Stripe payments with coupons
Entry PDFs, analytics and MCP

Pro

Recommended

For stores and growing teams.

$99

per year
5 sites

Start free trial

7 days free, card required

Everything in Starter
11 integrations: email marketing, CRM and automation
WooCommerce products and checkout
Managed webhooks with retries

Agency

For agencies and client work.

$199

per year
25 sites

Start free trial

7 days free, card required

Everything in Pro
White label with your name and logo
WPML and Polylang
Local and staging copies never use a seat

Every paid plan starts with 7 days free

Compare every feature

Feature	Free	Starter	Pro	Agency
Sites	Any	1	5	25
Visual builder and 12 templates	Included	Included	Included	Included
38 field types, listed below	Included	Included	Included	Included
Conditional logic	Included	Included	Included	Included
Multi-step and conversational forms	Included	Included	Included	Included
Entries inbox and CSV export	Included	Included	Included	Included
Email notifications	Included	Included	Included	Included
Webhooks with custom headers and a signature	Included	Included	Included	Included
Spam protection and optional CAPTCHA	Included	Included	Included	Included
Import from Contact Form 7, Gravity Forms, Fluent Forms, WPForms and Ninja Forms	Included	Included	Included	Included
11 more field types: Signature, Calculation, Picture choice, card payment and 6 pricing fields	Not included	Included	Included	Included
52 more templates: quotes, bookings, applications, surveys and calculators	Not included	Included	Included	Included
Advanced logic and conditional emails	Not included	Included	Included	Included
Stripe payments, Apple Pay and Google Pay, coupons	Not included	Included	Included	Included
Entry PDFs	Not included	Included	Included	Included
Form analytics with no cookies	Not included	Included	Included	Included
MCP server, so AI assistants can read and manage forms	Not included	Included	Included	Included
Email marketing: Mailchimp, Brevo, Kit, HubSpot	Not included	Not included	Included	Included
CRM: HubSpot, Salesforce, Pipedrive, Close	Not included	Not included	Included	Included
Automation: Zapier, Make, n8n	Not included	Not included	Included	Included
WooCommerce products and checkout	Not included	Not included	Included	Included
Managed webhooks: up to 5 retries, 5 to 30 second timeouts	Not included	Not included	Included	Included
White label	Not included	Not included	Not included	Included
WPML and Polylang	Not included	Not included	Not included	Included
Price per year	$0	$49	$99	$199

Every paid plan starts with a 7-day free trial and has a 14-day money-back guarantee.

See all 49 field types, plan by plan

Field type	Free	Starter	Pro	Agency
Basic
Text	Included	Included	Included	Included
Paragraph	Included	Included	Included	Included
Email	Included	Included	Included	Included
Number	Included	Included	Included	Included
Phone	Included	Included	Included	Included
Website	Included	Included	Included	Included
Name	Included	Included	Included	Included
Address	Included	Included	Included	Included
Password	Included	Included	Included	Included
Choices
Dropdown	Included	Included	Included	Included
Radio Buttons	Included	Included	Included	Included
Checkboxes	Included	Included	Included	Included
Single Checkbox	Included	Included	Included	Included
Toggle	Included	Included	Included	Included
Country	Included	Included	Included	Included
Chained Select	Included	Included	Included	Included
Consent / GDPR	Included	Included	Included	Included
Picture Choice	Not included	Included	Included	Included
Advanced
Date	Included	Included	Included	Included
Time	Included	Included	Included	Included
Date & Time	Included	Included	Included	Included
Rating	Included	Included	Included	Included
Opinion Scale	Included	Included	Included	Included
NPS	Included	Included	Included	Included
Slider	Included	Included	Included	Included
Matrix	Included	Included	Included	Included
Calculation	Not included	Included	Included	Included
Signature	Not included	Included	Included	Included
Color Picker	Included	Included	Included	Included
Rich Text	Included	Included	Included	Included
Hidden	Included	Included	Included	Included
Uploads
File Upload	Included	Included	Included	Included
Image Upload	Included	Included	Included	Included
Layout
Section Heading	Included	Included	Included	Included
Custom HTML	Included	Included	Included	Included
Notice	Included	Included	Included	Included
Page Break	Included	Included	Included	Included
Repeater	Included	Included	Included	Included
Payments
WooCommerce Product	Not included	Not included	Included	Included
Product	Not included	Included	Included	Included
Priced Options	Not included	Included	Included	Included
Custom Amount	Not included	Included	Included	Included
Order Summary	Not included	Included	Included	Included
Card Payment	Not included	Included	Included	Included
Coupon Code	Not included	Included	Included	Included
Fixed Fee	Not included	Included	Included	Included
Spam protection
reCaptcha	Included	Included	Included	Included
hCaptcha	Included	Included	Included	Included
Turnstile	Included	Included	Included	Included

Not ready to pay? The free version is on WordPress.org, with no account needed.

7-day free trial

Try Starter, Pro or Agency on one site. Checkout shows the date and amount of the first charge.

14-day money back

If Pro is not right for you, ask for a refund within 14 days of your payment.

Forms keep working

If a license lapses, published forms keep working, card payments included.

SubtleForms Pro questions

Still unsure? Ask us anything.

Do I need the free plugin?

Yes. SubtleForms Pro is an add-on to the free SubtleForms plugin on WordPress.org. Install the free plugin first, then add Pro.

Which payment methods can I take?

Cards through Stripe, plus Apple Pay and Google Pay. On the Pro and Agency plans you can also send orders through the WooCommerce checkout.

When is the card charged?

Only after the entry is saved. The card is authorised first, then captured, so nobody is charged for a form that failed.

How does the free trial work?

You can try Starter, Pro or Agency free for 7 days on one site. A card is required, and checkout shows the date and amount of the first charge. Cancel before that date and you are not charged.

Do you offer refunds?

Yes. If SubtleForms is not right for you, ask for a refund within 14 days of your payment.

What happens to my forms if my license expires?

They keep working, including card payments.

Do local and staging sites use a license seat?

No. Local and staging copies of a site do not use a seat.

Start taking payments with your next form

Start a 7-day free trial, or begin with the free version on WordPress.org.

Start free trial

7 days, card required. 14-day money-back guarantee.