Privacy policy

Who we are

subtleforms.com is run by Appstric Technologies (SMC-Private) Limited, which is responsible for the personal data described in this policy. To reach us about your data, email support@subtleforms.com.

Short version

• We collect what we need to sell you a license, deliver updates and answer you.
• We never receive the entries your visitors submit through your forms.
• The free plugin sends no usage data at all.
• We use no advertising cookies. Google Analytics cookies help us see which pages are useful, and you can decline them.

What we collect

When you buy a plan

Your name, email address, country, order history and license details. Payment details are collected by Paddle, our reseller and merchant of record. We never see or store your full card number.

When you connect a site

Your license key and the address of each connected site, plus the technical details sent with license and update checks, such as the SubtleForms Pro version. We use them to check activations, count sites and deliver updates.

When you contact us

What you send us, and the details you add, such as your site address.

When you browse this site

Standard server logs, such as IP address, browser and pages requested, kept for security and troubleshooting.

Forms you build with SubtleForms

The free and Pro plugins store form entries in your own WordPress database. We do not receive them. You decide how that data is used, and the plugin gives you consent fields, data retention settings and WordPress personal data export and erase tools to help.

Product updates by email

If you tick the product updates box on a form or at checkout, we add your name and email address to our mailing list. We first send you an email to confirm. Every email has an unsubscribe link, and you can also ask us to remove you at support@subtleforms.com. The list is kept on this site with MailPoet, and we count opens and clicks on these emails, without cookies on the site, to see what is useful.

Who processes data for us

• Paddle.com: checkout, payments, tax, invoices and refunds.
• Our hosting provider: runs this site and stores account, order and license records.
• Our email provider: sends receipts, license emails and replies.
• Google: Google Analytics counts visits and shows which pages help people, and Google Search Console shows how the site appears in search. Analytics only uses cookies as described under Cookies.

Cookies

This site uses the cookies WordPress and WooCommerce need for logging in, your cart and checkout. Paddle’s checkout uses its own cookies to process the payment safely. These are needed for the site to work.

Google Analytics sets cookies named _ga and _ga_ followed by an ID, which last up to two years. Visitors in the European Economic Area, the United Kingdom and Switzerland get no Analytics cookie unless they choose Accept in the cookie banner. Everywhere else Analytics runs unless you choose Decline. We never use advertising cookies. Your choice is kept in a cookie named wp_consent_statistics, and you can change it at any time with Cookie settings at the bottom of every page.

How long we keep data

We keep order and license records while your license is active and afterwards for as long as tax and accounting rules require. Support emails are kept while they help us answer you. Server logs are kept for a short time.

Your rights

You can ask for a copy of your data, ask us to correct it, or ask us to delete it, as far as we are not required to keep it. You can also object to how we use it. Email support@subtleforms.com. If you are unhappy with our answer, you can complain to your local data protection authority.

Changes

If we change this policy, we update the date at the top of this page.